Oklahoma City’s vibrant business landscape offers numerous opportunities for marketing professionals seeking to advance their careers. From entry-level positions to executive roles the city’s growing economy continues to create demand for skilled marketers across various industries.
Marketing jobs in OKC span diverse sectors including healthcare technology retail and energy. Local companies like Love’s Travel Stops Chesapeake Energy and Devon Energy regularly seek talented professionals to join their marketing teams. With competitive salaries and a lower cost of living compared to larger metropolitan areas OKC presents an attractive destination for marketing career growth.
Small businesses startups and established corporations in Oklahoma City’s metropolitan area all contribute to a dynamic job market for marketing specialists. Whether specializing in digital marketing content creation or brand management professionals can find opportunities that match their expertise and career goals.
Marketing Career Opportunities in Oklahoma City
Oklahoma City’s marketing sector offers diverse career paths across multiple industries with competitive compensation packages. The market features positions for both newcomers and seasoned professionals.
Entry-Level Marketing Positions
Marketing coordinators in OKC earn an average base salary of $45,000 to $55,000 annually. Entry-level opportunities include:
- Digital marketing assistants at local agencies like BigWing Interactive
- Social media coordinators for retail chains such as Academy Sports
- Marketing analysts at energy companies like Enable Midstream
- Content specialists at healthcare organizations including INTEGRIS Health
- Email marketing associates supporting e-commerce businesses
- Marketing Directors at Devon Energy managing $5M+ budgets
- Digital Strategy Managers at Love’s Travel Stops overseeing multi-channel campaigns
- Brand Marketing Managers at Sonic Drive-In directing national initiatives
- Marketing Analytics Directors at Chesapeake Energy leading data-driven decisions
- VP of Marketing positions at regional banks like BancFirst
| Position Level | Salary Range | Years of Experience |
|---|---|---|
| Entry-Level | $45,000-$55,000 | 0-3 years |
| Mid-Level | $60,000-$80,000 | 3-7 years |
| Senior-Level | $85,000-$150,000+ | 8+ years |
Top Marketing Employers in OKC
Oklahoma City’s marketing landscape features prominent employers across diverse sectors, offering extensive career opportunities in both corporate settings and specialized agencies.
Corporate Marketing Departments
Several major corporations maintain substantial marketing operations in Oklahoma City:
- Love’s Travel Stops & Country Stores: Headquarters employs 40+ marketing professionals across digital, brand marketing & customer experience teams
- Chesapeake Energy Corporation: Maintains a 15-person marketing department focusing on energy sector communications & corporate branding
- Devon Energy: Houses 25+ marketing specialists in areas of digital marketing & corporate communications
- OGE Energy Corp: Employs 20+ marketing professionals in their integrated marketing communications team
- Sonic Drive-In: Corporate office features 30+ marketing positions spanning social media, brand development & promotional campaigns
- VI Marketing and Branding: 50+ employees specializing in digital marketing, advertising & brand strategy
- Koch Communications: 25+ marketing professionals offering PR, content marketing & social media services
- Freestyle Creative: Team of 30+ focusing on digital marketing, web design & video production
- BigWing Interactive: Digital marketing agency with 40+ specialists in SEO, PPC & content strategy
- Staplegun: Full-service agency employing 35+ professionals in creative design, digital marketing & brand development
| Agency Size Category | Number of Employees | Average Client Portfolio |
|---|---|---|
| Small Agencies | 10-25 | 15-30 clients |
| Mid-size Agencies | 26-50 | 31-75 clients |
| Large Agencies | 51+ | 76+ clients |
Salary Ranges for Marketing Jobs in OKC
Marketing professionals in Oklahoma City earn competitive salaries that vary based on experience level and industry sector. The compensation packages reflect the city’s growing business environment and lower cost of living compared to larger metropolitan areas.
Experience-Based Compensation
Entry-level marketing positions in OKC start at $40,000 with potential to reach $55,000 annually. Here’s a detailed breakdown of experience-based salary ranges:
| Experience Level | Position Examples | Salary Range |
|---|---|---|
| Entry Level (0-2 years) | Marketing Coordinator, Social Media Specialist | $40,000 – $55,000 |
| Mid-Level (3-7 years) | Marketing Manager, Digital Marketing Lead | $55,000 – $85,000 |
| Senior Level (8+ years) | Marketing Director, VP of Marketing | $85,000 – $150,000+ |
Industry-Specific Pay Scales
Different industries in Oklahoma City offer varying compensation levels for marketing professionals:
| Industry | Average Salary Range | Additional Benefits |
|---|---|---|
| Energy Sector | $65,000 – $120,000 | Performance bonuses, stock options |
| Healthcare | $55,000 – $95,000 | Medical benefits, retirement plans |
| Technology | $60,000 – $110,000 | Remote work options, equity packages |
| Retail | $45,000 – $90,000 | Sales commissions, merchandise discounts |
| Agency | $50,000 – $100,000 | Profit sharing, flexible schedules |
Marketing roles in the energy sector, particularly at companies like Devon Energy and Chesapeake, offer the highest base salaries. Technology companies provide competitive compensation packages with additional equity benefits, while healthcare organizations maintain stable mid-range salaries with comprehensive benefits packages.
Skills Required for Marketing Jobs in OKC
Marketing professionals in Oklahoma City require a diverse skill set combining technical expertise with interpersonal abilities. The competitive job market demands candidates who demonstrate proficiency in both digital tools and traditional marketing methods.
Technical Marketing Skills
- Proficiency in Google Analytics 4 for tracking website performance metrics
- Experience with SEO tools like Semrush, Ahrefs or Moz
- Expertise in social media management platforms (Hootsuite, Buffer, Sprout Social)
- Knowledge of email marketing software (Mailchimp, Constant Contact, HubSpot)
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Understanding of content management systems (WordPress, Drupal)
- Data analysis skills using Excel, SQL or Python
- Experience with marketing automation platforms (Marketo, Pardot)
- Video editing capabilities using Premiere Pro or Final Cut Pro
- Knowledge of paid advertising platforms (Google Ads, Meta Ads)
- Project management expertise with demonstrated ability to meet deadlines
- Written communication skills for content creation across multiple platforms
- Verbal communication abilities for client presentations
- Problem-solving capabilities for campaign optimization
- Collaboration skills for cross-functional team projects
- Adaptability to emerging marketing trends
- Critical thinking for data-driven decision making
- Time management skills for handling multiple campaigns
- Leadership abilities for team coordination
- Creative thinking for innovative marketing solutions
| Position Level | Required Years of Experience | Technical Skills Required |
|---|---|---|
| Entry-Level | 0-2 years | 3-4 core platforms |
| Mid-Level | 3-5 years | 5-7 platforms |
| Senior-Level | 6+ years | 8+ platforms |
Where to Find Marketing Jobs in OKC
Oklahoma City offers multiple channels for marketing professionals to discover job opportunities. These platforms range from specialized job boards to local networking events.
Job Boards and Websites
Marketing professionals can find OKC-based positions on these platforms:
- Indeed.com: Features 200+ marketing job listings in OKC
- LinkedIn Jobs: Posts 150+ marketing positions with local companies
- Glassdoor: Lists 100+ marketing roles with salary insights
- OKCJobs.com: Specializes in local positions with 50+ marketing openings
- Journal Record Job Board: Posts marketing positions from Oklahoma-based companies
- CareerBuilder: Offers 75+ marketing opportunities in the metro area
Networking and Industry Events
Marketing professionals connect with potential employers through these local gatherings:
- AMA Oklahoma City Chapter: Hosts monthly meetings at Will Rogers Theatre
- Digital Marketing Conference OKC: Annual event at Cox Convention Center
- OK Social Media Conference: Quarterly meetups at various OKC venues
- OKC Ad Club: Weekly networking events for marketing professionals
- Chamber of Commerce Mixers: Monthly gatherings at rotating business locations
- Marketing Professionals of Oklahoma: Bi-monthly meetings at Penn Square Mall
| Platform | Active Marketing Listings | Avg. Response Time |
|---|---|---|
| Indeed | 200+ | 3-5 days |
| 150+ | 2-4 days | |
| Glassdoor | 100+ | 4-6 days |
| OKCJobs | 50+ | 1-3 days |
| CareerBuilder | 75+ | 3-5 days |
Growth Potential in OKC’s Marketing Industry
Oklahoma City’s marketing industry demonstrates substantial growth potential through expanding sectors and increasing job opportunities. The marketing sector in OKC experienced a 15% year-over-year growth rate from 2022 to 2023, outpacing the national average of 8%.
Emerging Sectors
The tech startup ecosystem in OKC created 250 new marketing positions in 2023, focusing on digital marketing roles such as growth marketers, content strategists and performance marketing specialists. Healthcare organizations added 180 marketing jobs, while the energy sector expanded its marketing departments by 22%.
| Industry Sector | New Marketing Positions (2023) | Growth Rate |
|---|---|---|
| Tech Startups | 250 | 35% |
| Healthcare | 180 | 28% |
| Energy | 145 | 22% |
| Retail | 120 | 18% |
Career Advancement Opportunities
Marketing professionals in OKC progress through defined career paths:
- Entry-level specialists advance to management roles in 3-4 years
- Mid-level managers reach director positions in 5-7 years
- Director-level professionals transition to executive roles in 8-10 years
Market Expansion Indicators
Key growth metrics in OKC’s marketing industry include:
- 25% increase in marketing agency workforce
- 30% rise in corporate marketing department budgets
- 40% growth in digital marketing service demand
- 35% expansion in marketing technology adoption rates
These indicators reflect OKC’s evolving marketing landscape, creating opportunities across traditional and digital marketing channels. The city’s economic development initiatives support this growth through tax incentives for businesses expanding their marketing operations.
Conclusion
Oklahoma City stands out as a prime destination for marketing professionals at all career stages. The city’s robust job market backed by diverse industries strong growth rates and competitive salaries creates an ideal environment for career advancement. Combined with a lower cost of living and numerous networking opportunities marketing professionals will find OKC an attractive place to build their careers.
The expanding marketing landscape in OKC particularly in digital and tech sectors continues to create exciting opportunities. With clear advancement paths substantial salary ranges and a thriving business community the future looks promising for marketing professionals in Oklahoma’s capital city.
